If only more ads were like this…
It’s not often that I repost things from YouTube on the site, but this one caught my attention. Of all things – it’s an ad to get more people to wear their seatbelt. Not the most exciting topics I realise, nor the most uplifting. I haven’t watched a lot of television this past year, given I don’t have one, so forgive me if the Australian state governments have changed their strategy for raising awareness about road safety. But last I was aware, seatbelt ads in this country would have involved a lot of dramatic footage, death, carnage, fake blood and distressing wailing. Seriously, I often wondered how they could be allowed to put such graphic ads on when kids could still be watching.
Then enter the ad below, from Sussex Safer Roads in England. This epitomises what I believe all campaigns should be – a positive call to what they want, rather than focusing on what they don’t want to happen. Think about it – how many times do you see governments and non-profit organisations putting energy into advertisements and campaigns that focus more on what they don’t want, rather than what they do wish for the future?
Can you feel the difference in these opposing statements?
- Stop destructive forest logging/ Preserve our abundant forests
- Prevent child abuse/ Nurture our future generations
- Don’t tolerate domestic violence/ Expect respect (this one is a local Byron Shire campaign in the positive – I love it!)
Or in the case of this advert: Avoid death/ Embrace Life
I believe that one day the understanding of the power of our focused minds in influencing physical reality will be as widely accepted as the fact that the world is round. Just have a read of “The Brain that Changes Itself” by Norman Doidge M.D. as evidence that science is now proving the profound power of our minds in a widely accepted manner.
So if we have the ability to help influence our world to change for better or for worse, wouldn’t it be wiser of us to start focusing our energies into what we DO want? Some will argue that ‘stop logging’ is still focusing on what we do want (i.e. logging to stop so our forests are preserved). But our focus in that simple statement is more aligned with logging, than anything else. And that is the subtle act of us shifting our focus. We need to shift to the end result of what we want. It may not seem like much, but I believe the more we do this shift in focus, the sooner will start to see the changes in the world we’ve been wanting.
Check it out:
